Many people ask questions about 100% juice. Here are some answers we hope you will find useful.
Pierre Turner
Vice-President
Quality, R&D, Sustainability
What is 100% juice?
100% juice is the liquid extracted from a fruit or vegetable.
How can you tell if a product is 100% fruit juice?
When it is 100% juice, it is usually indicated on the front panel of the packaging. Look for 100% juice claim. Also, look on the side or the back panel of the packaging, especially the list of ingredients to ensure that there are no added sugars.
How does 100% juice fit into a healthy diet?
Great-tasting 100% juices are a smart addition to your daily diet, providing a variety of important nutrients that are found naturally in fruits and vegetables. In addition to providing nutrients like vitamin C, magnesium, folate, and potassium, 100% fruit juices also contain many naturally occurring phytonutrients, which have disease-preventative and health promoting potential. Some of our 100% juices are fortified with calcium, vitamin D, probiotics and omega-3 which perfectly fit into a healthy diet. In addition, fruit juices are a convenient way for adults and children to help meet the recommended daily number of servings of fruits and vegetables; a half-cup portion of 100% juice equals a serving of fruit or vegetables.
Are whole fruits a better source of nutrients than 100% juice?
Whole fruits are obviously recommended wherever accessible and affordable. However, most people are not meeting current recommendations for fruit and vegetable consumption and are missing out on valuable nutrients. For many, drinking a glass of 100% juice is an easy and convenient way to help reach those goals, with just a half-cup serving of 100% juice providing the equivalent of a full serving of fruit.
Does fruit juice have a lot of sugar and calories?
There are no added sugars in 100% juice – just the natural fruit sugars inherently found in whole fruit. In addition, fruit juice is considered a “nutrient-dense” beverage, meaning that, per calorie, it packs more nutritional value than other beverage choices. Because nutrition is more than just calories, it’s important to look at the whole picture: 100% fruit juice is a valuable source of key nutrients like folate, vitamin C, magnesium and potassium and supplies a serving of fruit in each half-cup portion.
Does fruit juice make children fat?
It is a myth! The majority of research does not show a relationship between overweight and 100% juice consumption in children or teens. While there are some general misconceptions about the appropriateness of 100% fruit juices as part of the diet – especially children’s diets – the current science strongly maintains the nutritional benefits of fruit juice. According to Dr. Theresa Nicklas of the Children’s Nutrition Research Center at Baylor College of Medicine, a professor of pediatrics who has conducted research on juice consumption, “One hundred percent juice is and always has been a choice you can feel good about serving your family. The research shows there is no link between 100% juice intake and overweight.”